Hello Everyone! Thank you for stopping by! If you visit the Contact page on my website, you'll see that the question for your budget says i'm flexible and asks for a range and you might be wondering what this means? Simply put this means I don't want to turn away helping you just because of budget constraints. If you want help with Brand Development but can't afford a full Brand Development from the ground up, we might still be able to set you up with small suggestio

Hey everyone! I know we all have those days where we have a ton on our plate already and realize, oh no! I haven't posted any content. I understand that on a personal level. I'm sure we've all heard of the phrase social media calendar but just let the idea float in and out of our lives. For me I know I've put it off for years but lately as I get more and more things I have to keep track of, I've found it's really a lifesaver. You can take the time when you can write out a few

Hey everyone! Today we're talking about mood boards. I am working on a wix site for a client and I created a mood board for them yesterday. I'm using the mood boards as a general guide for the theme of the website. So, for the different parts of the mood board, I included: A color palette, a couple potential shop names in different fonts I thought would go well with the colors, two backgrounds that went with the theme and colors, and a few elements we could enhance the page w

As we all get ready to celebrate the 250th birthday of the United States of America, I want you to consider the holiday from a marketing perspective as well. In my course, I learned about something called seasonal marketing. What this means is tailoring your ads and content to align with current and upcoming holidays and seasons. For example, in late October into November you may want to run ads for Christmas or Hanukkah promotions or seasonal items. Besides holidays, seasona

Metricool is a website I found while searching for the easiest way to track my analytics between multiple platforms. In the process of trying to startup The Ditzy Daydreamer and reach potential clients I have a social media page on almost every platform for the website. This can make it complicated to keep track of all the data. Metricool helps save you time and it's super easy to use. You just sign up, connect the media channels you want to keep track of and you're pretty mu

I have exciting news, I have finally completed my Coursera Digital Marketing and E-Commerce Certification! I started out with just an interest in Digital Marketing and as I followed my way through the course it sparked an even deeper passion and desire to learn and pursue Digital Marketing and use it to help others. It was exciting learning about how versatile Digital Marketing is from search ads, SEO, website responsiveness, content, social media channels and more, I was awe

Since I'm just starting out and can't offer client reviews or a portfolio of my work, I want to walk you through what a booking with me will entail! First, we're going to have a conversation. This may be done through email or phone call, whichever works best for you! This conversation will differ depending on the service that you book but I'm going to want to learn about you and your business (if you're looking for help with a social media profile, I'll get to know you and th

Whether you're selling completely online, or have a physical storefront, more than likely you'll be advertising online. With digital marketing and e-commerce growing exponentially, it's not hard to see why many businesses and individuals alike go this route. Advertising online is what brings us to platform selection, something offered as part of my Social Media Strategy Plan. Platform selection is the process of looking at your analytics to determine where the majority of yo

We all know when starting something from scratch, whether it be a new business or even starting out fresh in fields such as: art, modeling, tv; it can be hard to show your skills with no concrete examples of your work to include in a portfolio. In these instances I find it's best to start with your real world, lived experiences. I am starting as a freelance marketing consultant with no past clients so this is something i've pondered for a long time. How will I show potential

My name is Crystal and I went to Mansfield University where I graduated with a Bachelor's Degree in Criminal Justice Administration with a minor in Forensic Science. You may be asking yourself, what does that have to do with digital marketing?