Platform Selection and what it means for your business!

Whether you're selling completely online, or have a physical storefront, more than likely you'll be advertising online. With digital marketing and e-commerce growing exponentially, it's not hard to see why many businesses and individuals alike go this route.

Advertising online is what brings us to platform selection, something offered as part of my Social Media Strategy Plan. Platform selection is the process of looking at your analytics to determine where the majority of your visitors, client's, followers etc. come from in terms of online platform such as: Twitter, TikTok, Instragram, Facebook, email, online search engine, or other.

What group of people you decide to track depends on your marketing goals. If your goal is to increase sales, for example, we would look at where the consumers that are placing orders are coming to your website from, as opposed to looking at all visitors as a whole. Another example, if you want to increase the amount of traffic to your website, looking at all traffic to determine which platform directs the most amount of people to your website.

You can use this strategy with a social media profile as well! You can look at which platform you're gaining the most amount of new followers and views on, and target your social media ads to those platforms and audiences.

The main purpose of platform selection is determining where best to focus your efforts to have the best chance or reaching your desired goal.

This can also be an important step when you're determining your budget for your ad campaigns. If, for example, most of your leads come from search ads and email marketing, you'll likely want to assign a bigger portion of your marketing budget to advertising on email marketing and search ads as opposed to your social media platforms.

In the next blog post, I'll discuss the pros and cons I've noticed starting out with wix studio and the ease of working with it as opposed to other options out there.

Thank you!

Crystal

The Ditzy Daydreamer

Social Media Strategy (Starting at $100)

4h

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