My Portfolio
Developing and launching my brand: The Ditzy Daydreamer
Goals:
Create a brand identity
Build a mobile-friendly website
Develop clear services
Implement Calls to Action
Connect Analytics
Create SEO-friendly content
Website Design:
Created mobile-responsive website using Wix.
Designed page layouts
Optimized user experience
Digital Marketing:
Connected Google analytics and other platform analytics for a full data picture
Improved SEO and guidelines for each blog post and content elements
Developed blog
Connected on social media
Content:
Optimized homepage
Added descriptions for services
Added Calls to Action
Added pages to enhance client relationships such as: blog, portfolio, privacy policy.
Brand Strategy:
Developed Brand voice and elements
Defined target audience and preferred platform
Created Mission
Branding
Process
Website Features:
Homepage
-Showcases brand values and services while providing a clear way to contact
About:
-Small introduction and shows qualifications
Contact:
-Gives potential clients a way to contact me directly, opening up communication
Blog:
-Expands customer interactions and provides information
Legal Pages:
-Showcases openness and client-first approach.
Book Online:
-Provides a Call to Action with an easy pathway
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Marketing Strategy:
Formulated my target audience and chose which platforms to use.
Developed my Brand voice by using botanical themes and welcoming, earthy colors to convey warmth and professionalism at the same time. Also chose principles for the business such as client first and approachable
Improved SEO by including alt text on all images and pages.
Continuing to add content for more pathways back to the website.
Connected analytics from social media and connected Google Analytics to keep track of the data and where my traffic is coming from to improve weak spots and set more resources on strong spots.
Connected social media platforms to expand reach and audience potential.
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Tools Used:
Wix Studio
Google Analytics
Canva Pro
Meta Business Suite
Coursera
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Results:
Successfully launched a branded digital marketing website with booking and analytics. Enabled continued improvement and a platform for client attainment and retention.
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